SQUARESPACE: THE LAB
For an entrepreneur their brand is a reflection of their passions, inspirations, and interests.
But as a non-designer it can be difficult to take all that and make a website that feels like you.
So how do we make an integrated campaign that convinces first time modern entrepreneurs to make Squarespace their de facto choice?
Squarespace will launch "The Lab" an extension to their app, that cleans up the chaos of creating the perfect site.
HOW IT WORKS
From the pictures you take to the ones you save on social media, The Lab will customize a moodboard to generate unique templates.
From the pictures you take to the ones you save on social media, The Lab will customize a moodboard to generate unique templates.
LAUNCH
Entreprenuers become inspired by everything--from the museum, your favorite coffee shop, the park, etc. Squarespace will create OOH billboards/vinyl stickers at places where entrepreneurs can become inspired.
These billboards/stickers will have QR codes where you can download the the “personality” of each place, from the palette, textures, fonts.
