VANS: THE HAVEN
Copywriter: Christinna O.
Vans has notoriously been a supportive, safe space for skaters. But the culture has been misunderstood. Being historically criminalized has resulted in parks being shut down and limited safe spaces to skate.
But skaters aren’t one dimensional. They’re artists, athletes, creatives, and go-getters. Vans wants consumers to know that they're for the people--all people. So how do we bring the vans community together to showcase and experience this?
If skateparks were embraced and supported, what would our evolved parks look like today? The Haven is any artists wildest dream.
THE HAVEN
Vans will create an amusement park that reinvents skate architecture to make the park any skaters dreams, with other attractions that welcomes creatives, athletes, and lovers of the brand.
Your ticket in? Just a pair of your most beatup Vans.
Features:
Vans Genius Machine that fixes your board from tightening trucks, new grip tape + customization.
Live action cameras embedded in the skate park to record tricks. Skaters can pick up their clips via QR Code.
Games like water guns contest repurposed as a painting contest, where players have 60 seconds to create a piece on a revolving white wall.
Vans Genius Machine that fixes your board from tightening trucks, new grip tape + customization.
Live action cameras embedded in the skate park to record tricks. Skaters can pick up their clips via QR Code.
Games like water guns contest repurposed as a painting contest, where players have 60 seconds to create a piece on a revolving white wall.
