CLARKS:
THE HOMAGE WALLABEE
Copywriter: Christinna O.
New York is not only the birth of hip hop but also where the Clarks Wallabee found its home.
In a new collection, Clarks will create a Wallabee to celebrate their connection to New York.
Clark’s New York Wallabee will pay homage to hip hop culture that adopted this shoe as a staple in New York street fashion.
THE HOMAGE WALLABEE
Copywriter: Christinna O.
New York is not only the birth of hip hop but also where the Clarks Wallabee found its home.
In a new collection, Clarks will create a Wallabee to celebrate their connection to New York.
Clark’s New York Wallabee will pay homage to hip hop culture that adopted this shoe as a staple in New York street fashion.
DESIGN
We’ll redesign the classic colorblock wallabee to give it a more modern twist with poetic additions.
We’ll redesign the classic colorblock wallabee to give it a more modern twist with poetic additions.
POEM
“On the Brownstone the wallabees found me.
Bars by the 16
Put colors in the street
All my borough’s favorite MC’s became buildings around me.”
LAUNCH
We'll do a pop up on 8th and 15th street where Clark lovers will be able to custom dye their own shoes right where rappers would go and do the same.
We'll do a pop up on 8th and 15th street where Clark lovers will be able to custom dye their own shoes right where rappers would go and do the same.
OOH with copy that reinforces how much Clarks is still apart of NY Hip Hop culture
